Date: September 12, 2022
What attributes define a fruitful crowdfunding campaign?
A crowdfunding campaign raises money for a cause through online donations from various donors. Crowdfunding is done for various purposes like litigation, venture, and medical crowdfunding. Medical crowdfunding is done to raise money for a person with a disease who cannot afford medicines or surgery for the disease. Most crowdfunding campaigns come with a target date and amount. A transplant organisation can also raise funds through crowdfunding.
crowdfunding campaign
Attributes of a fruitful crowdfunding campaign
Crowdfunding becomes successful when the date limit set gathers the target amount set. It helps forward the cause of crowdfunding.
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Make a personal Appeal
Every crowdfunding campaign with a personal appeal has a better chance of succeeding as a donor feels connected with the campaigner. The donor can easily relate to an appeal like “ NGO for transplants in India needs funding” if the NGO workers explain the scenario in a personal video. Donating is not a practical cause, especially medical donations. They are more related to an emotional sense of altruism.
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Giving clear information
Every campaign should provide information on why a donation is required. In medical cases, showing the onset of the disease, subsequent treatments, costs born for treatments, and further expenditures that would be done with campaign money and out of pocket. This gives a sense of honesty to the campaign and donors give money without any qualms.
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Update about the campaign
Often, crowdfunding campaigns do not provide updates about whether the required money was raised. How is the treatment going with campaign money, or was the treatment successful? These unanswered questions make the donors suspicious about the campaigns as they may feel betrayed. This can also deter them from donating to other causes.
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Market widely
Going to online platforms and meeting different people or influential people with good reach can also work in favour of crowdfunding. If all the avenues like physical and online marketing are open, then why just choose one? Restricted marketing can reduce the chances of raising sufficient funds.
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Choosing the correct platform
Choosing the correct online platform is a task in itself. Many crowdfunding platforms specialize in business ventures, while others are for organ and tissue transplantation in India. Choosing the platform can also be done with the help of NGOs as they know about crowdfunding campaigns and are experienced in them.
Conclusion
A good crowdfunding effort will raise enough money for the cause and help the needy. Many campaigns do not generate the required amount just for the reason of not knowing how to pursue funding. In the end, it requires an honest attempt that shall touch the heart of people.